Introduction

Edda is a SaaS company with their services revolves around investment management for Angel investors and Venture Capital firms. The Software is an extensive understanding of all the important details of their investments with filter of news for their interested investment category.

Problem

Tasked to Curate a growth marketing strategy to target specific category of VC's (based on geography or category) and identify the channels most important to grow in that particular category.

Solution

Researched thoroughly about the Edda, About Industry and Most interesting investment categories for the year 2024. (Details can be seen in the presentation)
Proposed a comprehensive digital strategy for health-focused VCs, designed to drive growth and enhance market presence. The strategy was divided into three key components:

• Foundation: Focused on email outreach and content marketing to establish credibility and authority in the health sector.

• Targeted: Included performance marketing and customized events to directly connect with investors and key stakeholders.

• Creative: Suggested innovative initiatives like social media talk shows and collaborations with VC founders to foster engagement and humanize the brand.

This structured, multi-channel approach aimed to amplify visibility, attract impactful partnerships, and create meaningful connections within the health sector.

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The Actual presentation is attached below with hyperlink.